Beginner's Link Building Guide

A Beginner’s Guide To Link Building



Bhaskar Varshney

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Link building is an essential aspect of Search Engine Optimization (SEO), which involves acquiring backlinks from other websites to your own. These backlinks serve as “votes of confidence” for your site, indicating its relevance and authority to search engines like Google. A strong link-building strategy can significantly improve your website’s authority, search engine rankings, and organic traffic.

Understanding the importance of link building and implementing effective techniques are crucial for any website owner looking to establish an online presence and outperform their competition. This beginner’s guide will introduce you to the concept of link building, explain various techniques, and provide tips on assessing the value of potential link sources.

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Link Building Techniques

On-page SEO involves optimizing individual web pages on your site to improve their search engine rankings and user experience. Some key elements of on-page SEO include:

Guest Posting:

Guest posting involves writing high-quality articles for other websites or blogs within your niche and including a backlink to your site within the content or author bio. This technique not only helps you acquire valuable backlinks but also establishes you as an industry expert and exposes your content to a new audience.
To get started with guest posting, research websites or blogs in your niche that accept guest submissions. Make sure they have a good domain authority and a relevant audience. Reach out to these websites with a pitch, outlining your proposed article topic, and how it would add value to their audience.

Broken Link Building:

Broken link building is a technique where you find broken links on other websites and suggest your relevant content as a replacement. Broken links negatively impact a website’s user experience and SEO, so webmasters are often receptive to fixing them.
To employ this method, use tools like Ahrefs, SEMrush, or Screaming Frog to find broken links on websites within your niche. Reach out to the webmaster, notify them of the broken link, and offer your content as an alternative. Make sure your suggested replacement is relevant and adds value to their website.

Resource Page Link Building:

Resource pages are curated lists of helpful resources, tools, or articles on a specific topic. Acquiring a link on a reputable resource page can significantly boost your website’s authority and traffic.

To find relevant resource pages, use search operators like “keyword + intitle:resources” or “keyword + inurl:links” in Google. Assess the quality and relevance of these pages, and then reach out to the webmaster with a personalized email, briefly explaining the value your content would bring to their resource list.

Skyscraper Technique:

The Skyscraper Technique, coined by Brian Dean of Backlinko, involves finding popular content within your niche, creating an even better version of it, and then promoting it to websites that have already linked to the original content.

Start by identifying high-performing content in your niche using tools like Ahrefs or BuzzSumo. Next, create a superior version by adding more depth, updating outdated information, or enhancing its visual appeal. Finally, reach out to websites that linked to the original content and suggest your improved version as a more valuable resource for their audience.

Social Media Sharing:

Sharing your content on social media platforms like Facebook, Twitter, LinkedIn, and Pinterest can help you build organic backlinks. When your content is shared and engaged with by users, it increases the likelihood of other websites discovering and linking to it. Develop a social media strategy that focuses on sharing high-quality content, engaging with your target audience, and leveraging relevant hashtags to increase your content’s visibility.

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Quality Over Quantity and Assessing the Value of Potential Link Sources

When it comes to link building, it’s crucial to prioritize quality over quantity. Acquiring numerous low-quality backlinks can do more harm than good, potentially leading to penalties from search engines like Google. Instead, focus on obtaining backlinks from reputable websites with high domain authority, relevance to your niche, and a strong online presence.

To assess the value of potential link sources, consider the following factors:

Domain Authority (DA):

Domain Authority is a metric developed by Moz that predicts a website’s ability to rank on search engines. A higher DA indicates a more authoritative website. Aim to acquire backlinks from websites with a DA of at least 30 or higher.


Acquiring backlinks from websites within your niche or industry is crucial, as search engines like Google prioritize relevance when assessing the quality of backlinks. Irrelevant backlinks may not provide any SEO benefit and could potentially harm your website’s rankings.


Websites with high levels of organic traffic are generally more valuable for link building, as they have a larger audience that can discover and engage with your content. Use tools like SimilarWeb or Ahrefs to analyse a website’s traffic before pursuing a backlink.

Link Profile:

Analyse a website’s link profile to ensure it has a healthy balance of dofollow and nofollow links, as well as a diverse range of linking domains. A website with a spammy or unnatural link profile may not be a valuable source for backlinks.

Content Quality:

High-quality content on a website is a good indicator that it’s a reputable source for backlinks. Evaluate the website’s content for readability, depth, and relevance to your niche before seeking a backlink.

Link building is a critical component of a successful SEO strategy, and understanding its importance and employing effective techniques can significantly improve your website’s authority and search engine rankings. By focusing on quality over quantity and carefully assessing the value of potential link sources, you can develop a strong link-building strategy that drives organic traffic and helps you achieve your online marketing goals.

Remember to be patient and persistent in your link-building efforts, as it’s a long-term process that requires continuous work and adaptation. By staying up-to-date with the latest SEO trends and best practices, you can ensure your website stays ahead of the competition and maintains its visibility on search engines. With a well-planned and executed link building strategy, you’ll be well on your way to online success.