Interface Design

We bridge the gap between the physical & digital world to build delightful & intuitive experiences that increase revenues, conversion rates and customer loyalty. As they say –
“God is in the details!”

Leveraging the power of modern tools and our unique approach, we solve complex design problems through user research, expert analysis, prototyping and collaborative design with users & stakeholders.

It When designing digital interfaces, the journey for us starts in the split second when a customer lands or interacts with any of your digital properties. By understanding the needs of your users and your business goals, we approach the design process with an emotionally balanced human-centric approach. This enables us to create a smooth-running process with a number of linked steps that help us deliver simple, stunning and usercentric designs that engage your customers and boost your conversion rates as a by-product.

Interface Design

Today’s fast-paced world requires digital products to retain the attention & interest of their users on a day-to-day basis.

Be it a website, a mobile application, an email campaign, a social media campaign or just an ad banner, we believe every user is unique, and so should be their experience while interacting with your product/brand on online mediums.

The effectiveness of our design is the result of a proprietary approach that we have developed in-house. For every design we produce, we follow a combination of multiple steps, including:

RESEARCH

(Building the understanding of your business as our own) - We begin at the most fundamental level. We conduct thorough research to gather information about your industry, your company and its products and services. We want to know everything that matters - your company’s vision, the product, its purpose, its U.S.P.s, your target audience and the business expectations.

DISCOVERY

(Understanding the goals & challenges) - We then sit with you for an extensive discovery session to understand your business goals, challenges and pain points you’re trying to solve through design. We’ll also look at the data that tells us which parts of your current interface are working and which are not. This will help us create a plan of action tailored to your needs.

Storyboards

(Customer Journey Mapping) - We develop ideas based on our findings in the research & discovery phase. We identify the core functionality of your product, define use cases and build storyboards for each use case.

Wire-framing & Prototyping

(Designing the Interface) - We present design strategies that include various colour schemes, style tiles, collections of typography, navigation structure, & call to actions that convey your brand identity and message to your target audience.

TVisual/U.I. Design

We map your audience’s online behaviour and digital touchpoints to define the consumer journey.

Refinement

(Usability Testing & User Feedback) - We conduct user-testing sessions and perform a detailed analysis on the pre-established KPIs to understand the areas of improvement and the aberration from the desirable effect on the target audience. We then analyse all the collected data and synthesise our findings into actionable design improvements to further enhance your product.

RESEARCH

(Building the understanding of your business as our own) - We begin at the most fundamental level. We conduct thorough research to gather information about your industry, your company and its products and services. We want to know everything that matters - your company’s vision, the product, its purpose, its U.S.P.s, your target audience and the business expectations.

DISCOVERY

(Understanding the goals & challenges) - We then sit with you for an extensive discovery session to understand your business goals, challenges and pain points you’re trying to solve through design. We’ll also look at the data that tells us which parts of your current interface are working and which are not. This will help us create a plan of action tailored to your needs.

Storyboards

(Customer Journey Mapping) - We develop ideas based on our findings in the research & discovery phase. We identify the core functionality of your product, define use cases and build storyboards for each use case.

Wire-framing & Prototyping

(Defining the UX flow) - We create wireframes that help us visualise how a user will interact with your website or application. Using tools like Adobe XD, Figma, InVision and even pencil & paper, we include all features and structural assumptions as rough sketches. This process is highly critical as it broadly defines the flow of your interface before the actual designing process begins.

TVisual/U.I. Design

(Designing the Interface) - We present design strategies that include various colour schemes, style tiles, collections of typography, navigation structure, & call to actions that convey your brand identity and message to your target audience.

Refinement

(Usability Testing & User Feedback) - We conduct user-testing sessions and perform a detailed analysis on the pre-established KPIs to understand the areas of improvement and the aberration from the desirable effect on the target audience. We then analyse all the collected data and synthesise our findings into actionable design improvements to further enhance your product.

The effectiveness of our design is the result of a proprietary approach that we have developed in-house. For every design we produce, we follow a combination of multiple steps, including:

THE ENIGMA ADVANTAGE:

To design for people, you have to understand them. Understanding human behaviour is key to unlocking an exceptional user experience. Enigma prides itself in being one of the very few agencies globally that employ a psychologist & a behavioural science expert to give our designs the neuro-marketing edge. Our design service offerings include:

  • User Interface Design
  • Experience Mapping
  • User Experience Design
  • User Flow Mapping
  • Mobile App Design
  • Wireframing & Prototyping
  • Responsive Web Design
  • Illustrations & Animations
  • Responsive Web Design
  • Visual Designs, and
  • Design Systems Creation
  • UI Kits