Paul Lees, the founder of Patronum, reached out to us with an idea that he and his development team had been working on for a while - A supercharged SaaS platform that allows Google Workspace™ administrators to save hours of tedious manual work. Paul wanted a brand identity that reflects the multi-faceted benefits of his platform, without compromising its approachable personality. The other ask was for a website that would help them scale with their growth and resonate with their target audience - larger and enterprise-level companies.

Paul had an abstract idea that he wanted to turn into something concrete. He needed help giving shape to that idea. He wanted to work with a reliable partner who could help him design the brand identity and provide expert guidance on best practices for launching and marketing a unique SaaS product.

After benchmarking the market, the competition, and inputs gathered through extensive research with key stakeholders and a sample audience, we deciphered the design brief into three basic deliverables:

After several iterations and discussions with the clients, a geometric logo concept was finalised. The selected artwork used four triangles to create the letter 'P.' It was based on a hexagonal shape with rounded corners. Using different shades of blue gave the minimalist logo a modern and balanced appearance. The overall identity was very modern, giving the new branding a very playful, vibrant feel.

After analysing all of the data collected during our interviews, audits, surveys, and studies, our team built out the UX strategy for the new site. Typography, colour palettes, and illustration styles all came together to create a cohesive brand personality.
The resulting website is optimised for conversions by incorporating a "single-click access to all information' architecture. With the best on-page practices, the website today serves as a first and last touchpoint for anyone looking to manage their Google Workspace.