Strategy & Planning

With a rock-solid strategy, we create trustworthy identities, compelling experiences, and engaging content to help brands make a delightful impact on their users, stakeholders, and their bottom line.

At Enigma, strategic planning based on insight is the starting point of everything we do. We consider a sound Digital Strategy to be the backbone of every brand’s online presence. Using a blend of strategic thinking, broad marketing experience, insights, proven best practices, and sound judgment, we create effective marketing strategies that transform insights into actionable plans to deliver measurable results.

Our digital strategy development process is thorough, enlightening and stimulating, helping you find insights and clarity along the way. Our analysts, planners and researchers’ approach is to begin by consulting with you. After all, no one can know more about your product & brand better than you! We gain as much insight and understanding as possible during the early stages, taking in data from wherever necessary. Thereafter, we determine the message you are trying to send to your audience, your product, the market and the competition. This forms the basis of our strategic thinking, idea generation, experience planning, communication and campaign plans.

Approach & Process

An Industry-Leading Approach To Get You From Where You Are To Where You Want To Be!

Managing your entire digital footprint can be perplexing. Getting everything in the right place at the right time can overwhelm the most seasoned managers & business owners. We recognised the challenges businesses face when creating their digital strategy, roadmaps and action plans. So we made our own unique process to provide sound strategies and digital solutions that help our clients respond to the changing customer, technology and competitor landscape and achieve measurable outcomes for their business.

GATHERING INSIGHTS

As strategic thinkers, every one of our engagements starts with a review of known challenges and an assessment of which outcomes will define success. This phase aligns the stakeholders and clarifies the central problem to be solved.

AUDIENCE MAPPING

We combine your audience data with our own online audience insights to help you better understand our audience’s thoughts, feelings and behaviours to reach the right audiences.

Competition Mapping

We thoroughly analyse market trends and competitor performance to identify where market opportunities exist within your business sector and how to best capitalise on them.

Brand Position Mapping

We collaborate with you to develop a new brand positioning, proposition or refresh an existing one.

Journey Mapping

We map your audience’s online behaviour and digital touchpoints to define the consumer journey.

Roadmap & Integration

We’ll work with you to implement the right integrated strategy by integrating the insights we’ve gathered in previous steps to create a comprehensive roadmap that is not just channel-specific.

Implementation & Improvisation

All set? Time to test the waters and improve on any gaps along the way to accomplish each and every goal.

So we made our own unique process to provide sound strategies and digital solutions that help our clients respond to the changing customer, technology and competitor landscape and achieve measurable outcomes for their business.

GATHERING INSIGHTS

As strategic thinkers, every one of our engagements starts with a review of known challenges and an assessment of which outcomes will define success. This phase aligns the stakeholders and clarifies the central problem to be solved.

AUDIENCE MAPPING

We combine your audience data with our own online audience insights to help you better understand our audience’s thoughts, feelings and behaviours to reach the right audiences.

Competition Mapping

We thoroughly analyse market trends and competitor performance to identify where market opportunities exist within your business sector and how to best capitalise on them.

Brand Position Mapping

We collaborate with you to develop a new brand positioning, proposition or refresh an existing one.

Journey Mapping

We map your audience’s online behaviour and digital touchpoints to define the consumer journey.

Roadmap & Integration

We’ll work with you to implement the right integrated strategy by integrating the insights we’ve gathered in previous steps to create a comprehensive roadmap that is not just channel-specific.

Implementation & Improvisation

All set? Time to test the waters and improve on any gaps along the way to accomplish each and every goal.

With extensive research, meticulous planning & a detailed understanding of your product/services and your business goals, we create the perfect strategy that builds meaningful online experiences across multiple channels that help your customers quickly find what they’re looking for, resulting in business success for you

Our unique approach has helped us become one of the world’s most influential digital strategy consultancies. Our digital strategy & planning services include:

  • Digital Advisory and Consulting
  • User Experience Development
  • Integrated Digital Marketing Plan
  • Brand & content strategy
  • Persona design & customer segmentation
  • Customer Experience Strategy
  • Consumer research, insights & target market analysis
  • Digital Capabilities Development
  • Digital Marketing and Website Performance Audit
  • User Experience Development

They say a winning strategy is hard to come by. We at Enigma Digital are changing that belief,one client at a time!