Concept Testing: Validating Ideas Early

Concept Testing is a process where potential users are presented with a concept or idea for a product or a specific feature before it is fully developed. The goal is to validate the concept, and assess its potential success and usability. This testing can take various forms, such as presenting users with sketches, wireframes, prototypes, or even verbal or written descriptions of the concept.

During Concept Testing, users might be asked to provide feedback on various aspects such as the perceived usefulness, desirability, and usability of the concept. It can provide valuable insights that can shape the direction of product development and prevent costly mistakes down the line.

Concept Testing is a proactive step that can save time, money, and resources. It's an excellent way to ensure that the product development team is on the right track and that the final product will meet users' needs and expectations.