Information Architecture (IA)

Information Architecture (IA) refers to the organization and structure of information in a website, app, or other digital platforms. It involves arranging parts of something to be understandable. IA is all about making information findable and understandable, so users can complete their tasks and find what they need.

Key components of Information Architecture include navigation, categorization, labelling, and search systems. These elements work together to help users understand where they are, what they can find, and what to expect.

For example, in a website, the main menu categories, the labels used for those categories, and the structure of pages and subpages all form part of the website's Information Architecture.

Good IA leads to a good user experience, allowing users to navigate a website or app easily and find the information they need without confusion or frustration.