Iterative Testing: Incremental Improvements for User-centred Design

Iterative Testing is a process in which a product or service is tested and improved in multiple stages or cycles. The goal is to continuously improve the design based on user feedback and testing results.

In Iterative Testing, a prototype or version of a product is tested, issues are identified and fixed, and the revised product is then tested again. This cycle repeats until the product reaches an acceptable level of usability.

This approach ensures that user feedback is integrated into the design process from the early stages, and that usability issues are identified and addressed before the product is launched. It's a fundamental part of user-centred design and a key aspect of methodologies like Agile UX.

By conducting iterative testing, UX professionals can uncover usability problems early, make data-driven design decisions, and deliver user-centred solutions. The iterative nature of this approach fosters continuous improvement, resulting in a refined and well-crafted user experience.