
Online Survey: Gathering User Feedback
An Online Survey is a questionnaire that is hosted online and can be completed on a computer, tablet, or smartphone. Online Surveys are used to collect data from a large number of people, and they can include a variety of question types, such as multiple choice, rating scales, and open-ended questions.
Online Surveys are a popular method in UX research because they're relatively quick, cost-effective, and can reach a large and geographically diverse audience. They can be used for many purposes, such as understanding user needs and preferences, evaluating user satisfaction, or collecting demographic information.
However, Online Surveys also have limitations. They don't allow for deep, qualitative insights, and the data can be influenced by factors like question wording and order, response bias, and low response rates.
To maximize the effectiveness of online surveys, it's important to design clear and concise questions, offer appropriate response options, and minimize participant burden. Combining online surveys with other user research methods can provide a comprehensive understanding of user needs and preferences.

Agile UX
Agile UX marries the principles of Agile software development with...
Read More

Automated UX Research
Automated UX Research refers to the use of technology to...
Read More

Benchmark Study
A Benchmark Study, or Benchmarking, is a method of evaluating...
Read More

Card Sorting
Card Sorting is a user-centred design method used to inform...
Read More

Click Testing
Click Testing is a usability testing method where participants are...
Read More

Concept Testing
Concept Testing is a process where potential users are presented...
Read More

Customer Experience
Customer Experience (CX) encompasses all interactions a person has with...
Read More

Design Validation
Design Validation is the process of ensuring that the design...
Read More

Effectiveness Ratios
Effectiveness Ratios are metrics used in usability testing to measure...
Read More

Efficiency Ratios
Similar to Effectiveness Ratios, Efficiency Ratios are also metrics used...
Read More