True Intent Study: Understanding User Intentions

A True Intent Study is a research method used to understand user intentions and motivations when interacting with a product or interface. It aims to uncover the underlying reasons behind user actions and choices.

During a True Intent Study, participants are engaged in activities or scenarios that simulate real-world situations and contexts. Researchers observe participants' behaviours, collect data on their decision-making processes, and often supplement the study with interviews or surveys to gain deeper insights into their intentions.

This research method helps UX professionals understand the factors that influence user decisions, identify user needs and expectations, and uncover opportunities for improving the user experience. It provides insights into user motivations, preferences, and pain points, enabling designers to create more tailored and user-centred solutions.

By conducting True Intent Studies, UX professionals gain a deeper understanding of user behaviours and intentions. This knowledge guides design decisions, informs the development of intuitive user experiences, and fosters a stronger connection between users and the products or interfaces they interact with.