User Journey Maps

A User Journey Map is a visual representation of a user's experience with a product or service over time. It shows the user's actions, thoughts, emotions, and pain points at each stage of the journey, from initial awareness through to long-term use or advocacy.

User Journey Maps are a valuable tool for understanding the user's experience from their perspective, and for identifying opportunities for improvement or innovation. They can help to ensure that the design meets the user's needs and expectations at each stage of the journey.

Creating a User Journey Map involves research to understand the user's goals, behaviours, and emotions, and then synthesizing this into a visual map. The map can include elements like the stages of the journey, the user's actions, thoughts, emotions, touchpoints, pain points, and opportunities.