User Personas

User Personas are fictional characters created to represent the different user types that might use a site, brand, or product in a similar way. They are used in design thinking and UX design to help teams better understand their users.

Creating User Personas involves researching and understanding the user's demographics, behaviour patterns, motivations, and goals. This information is then synthesized into a persona, which typically includes the persona's name, image, background, needs, and behaviours.

User Personas can help to ensure that the design meets the needs of the target users, and they can be a valuable tool for communicating about users within the team or with stakeholders.

However, it's important that User Personas are based on real user data, not assumptions or stereotypes. They should also be used as a tool to support design decisions, not as a rigid rule.