Video Questions: Capturing User Insights Visually

Video Questions are a research technique that involves asking participants to respond to specific questions or prompts using video recordings. Instead of providing written or verbal responses, participants record themselves answering the questions, capturing their facial expressions, gestures, and tone of voice.

Video questions provide a more immersive and nuanced understanding of user experiences and preferences. They allow researchers to observe non-verbal cues and emotions that may not be conveyed through text-based responses alone.

By using video questions, researchers can capture rich qualitative data, gain insights into user behaviours and motivations, and obtain more contextually rich feedback. This method is particularly useful for gathering feedback on visual designs, prototype interactions, or capturing the user's reaction to specific features or content.

Video questions can be incorporated into various research methods, such as usability testing, user interviews, or diary studies. They provide an opportunity for participants to express themselves more fully and provide deeper insights into their experiences and perceptions.

Overall, video questions offer a valuable means of capturing user insights in a visually engaging and authentic manner, enriching the understanding of user experiences in UX research.